European leaders of export promotion agencies met in Brussels last week to discuss innovative ways of assisting local firms achieve success in international markets. The meeting, in which TradeMalta’s CEO Anton Buttigieg participated, covered topics such as participation in EU-funded programmes, economic diplomacy, the new trade agreements between the EU and other economic blocs as well as the impact of Brexit.
The two-day meeting kicked off with a keynote address by former European Council President Herman Van Rompuy who spoke about Europe’s strategic agenda and the need for export promotion agencies to seek solutions in the context of the prevailing uncertainty. Leading diplomat Angelos Pangratis explained Europe’s efforts in economic diplomacy, and senior EU Commission officials updated the group on the latest EU-funded programmes including COSME and the EEN. The meeting was attended by representatives from 23 European countries.
The meeting was preceded by the General Assembly of the European Trade Promotion Organisations Association (ETPOA) which is a recently set up organisation of leading agencies of which Malta is a founding member.
The CEO was accompanied by Joe Schembri, Chief Officer of TradeMalta.