The 2023 Go Global training course successfully ended with a panel discussion and the presentation of certificates followed by networking drinks.
The 2023 Go Global Internationalisation and Export Management training course concluded yesterday, marking the end of an interesting journey for all the participants. The final session was packed with insights, featuring a panel discussion and the well-deserved presentation of certificates to all participants who successfully completed the course.
The panel discussion, moderated by Dr. Joe Schembri, included Mr. Andrew Mangion, Executive Chairman and CEO, EC English and Ms. Joyce Grech, Head of Commercial Banking, HSBC.
The main insights arising from the panel discussion focused on:
- Establishing a robust and comprehensive business plan, coupled with a well-defined strategy for advancing your business, is vital.
- The strategic decision to either diversify your business or strengthen your existing offerings requires careful consideration.
- Market intelligence and thorough research are imperative before venturing into new markets, as what succeeds in one country may not necessarily work in another.
- Developing effective market entry strategies aligned with the target market and the company’s internationalisation goals is crucial for sustained success.
- Having engaged employees who not only understand the company’s strategy but also embody its culture is essential.
- Actively listening to feedback from both customers and employees – fosters a culture of continuous improvement.
- Recognising the significance of innovation is pivotal – is there scope to provide unique solutions tailored to different market segments?
- Staying informed about specific regulations and market entry requirements is essential to navigate diverse global landscapes successfully.
- Avoiding complexities – keeping the operations simple to mitigate unnecessary complications.
- Gathering insights from suppliers, especially during industry fairs, and documenting anecdotes contribute to a deeper understanding of the industry ecosystem.
- Recruitment of on-the-ground personnel in different countries, particularly in key markets, ensures an understanding of local dynamics.
- Tapping into cheaper resources globally, especially if operating in diverse countries and continents can optimise operational efficiency.
- Having a crisis management policy is a proactive measure to handle unforeseen challenges.
The session ended with networking drinks, creating the perfect atmosphere for connecting and reflecting on the many experiences shared throughout the course.
The Go Global training course, organised on an annual basis by TradeMalta, targets novice exporters, and provides interactive sessions delivered by renowned academics and industry professionals. The course is designed for Malta-based businesses involved in the export of products and services and is aimed at providing practical training on essential skills in managing an international operation.
It is a 10-week training programme that introduces local export executives to internationalisation and export management concepts, whilst supporting them in developing an Internationalisation Marketing Plan in line with their export goals.
Go Global is supported by HSBC Bank Malta p.l.c. with the collaboration of the Malta University Holding Company.