The 2022 TradeMalta Go Global training course closed off successfully this Wednesday 14th December with a panel discussion and the presentation of certificates to local companies who completed the course.
The panel discussion, moderated by Dr. Joe Schembri, included Mr. Joe Pace, from Consolidated Biscuit Co. Ltd., Ms. Joyce Grech, Head of Commercial Banking, HSBC, and Ms. Debbie Tully. The main insights arising from the panel discussion focused on the importance of market research before entering a new market, adapting to local cultural differences, being aware of specific regulations, tariffs and other market entry requirements and developing market entry strategies based on the target market and the company’s internationalisation goals.
The Go Global training course, organised on an annual basis by TradeMalta, targets novice exporters, and provides interactive sessions delivered by renowned academics and industry professionals. It is an 10-week training programme that introduces local export executives to internationalisation and export management concepts, whilst supporting them to develop an Internationalisation Marketing Plan in line with their export goals.
Go Global is supported by HSBC Bank Malta p.l.c. and organised jointly with the Malta University Holding Company.