Digital Marketing

Under this scheme, eligible companies can apply for co-financing of direct expenses towards international digital marketing undertaken in a given calendar year in order to promote the company’s products or services in pre-defined markets abroad.

The eligible support measures are:

  • Direct advertising on the main search engines (such as Google Ads or Bing Ads), as long as the expense is targeting an international market;
  • Direct advertising on the main social medial platforms (such as LinkedIn or Facebook) as long as the expense is targeting an international market;
  • Other online platforms with direct digital advertising capabilities such as Taboola, Outbrain, Capterra, Reddit, Quora and others, especially industry and audience-specific online platforms.
  • Digital design costs (visuals, graphics, etc.) of the marketing campaign.

You can see what companies are eligible for support in the Guidelines found below, which also contain more information about the scheme in “Section 6.6. Schedule F: Digital Marketing”. Eligible companies may apply using the application form below.

How to apply

In order to apply click on the appropriate tab below and follow the instructions in the application form. To access the application form, you must be logged in to the TradeMalta website. Once the application is approved, companies may submit one or more claims, using the appropriate “Claim Form”, which will also be uploaded below.

Note: Only expenses undertaken by, and invoiced to, the applying company are eligible. TradeMalta may choose to cap the support given to a single undertaking under this scheme. Companies may still apply for financial support under TradeMalta’s other schemes, but funds allocated under this scheme will be deducted from the overall capping of Eur 30,000 in maximum assistance from TradeMalta to a single undertaking in one calendar year.

  • Guidelines
  • Application 2024
  • Claim Form 2023


The Incentive Guidelines 2021 – 2023 can be downloaded from here

Application 2024

Click here to complete an application for assistance in digital marketing carried out during 2024.

Submittable® is our new applications platform! If you are using this portal for the first time, you will need to ‘Create your Account‘ in Submittable®.

Further information, as well as information and guidance on how to fill out the application form, may be obtained by contacting TradeMalta during office hours at (+356) 2247 2400 or via mail at

Claim Form 2023

Click here to submit a claim form for digital marketing activities carried out during 2023.