Coronavirus: Four lessons for marketers during a crisis

Source: Warwick Business School Date: 28/03/2020 By: Hugh Wilson, Fiona Blades, Emma Macdonald and Shane Baxendale In a societal crisis what should marketers do? Chief Marketing Officers (CMOs) have moved from frustration to action over the last weeks as they grapple with the rapidly evolving pandemic. Only two weeks ago the problem facing CMOs was … Continue reading Coronavirus: Four lessons for marketers during a crisis