Cisk 0.0 now in India

From left, Mr Michael Farrugia, Executive Director – Simonds Farsons Cisk plc, Dr J. K. Tandon, Chairman – A & Z Exports International, Dr Olga Gauci, H.E. Mr Reuben Gauci, High Commissioner of Malta to India, Mr Sahil Tandon, Import Director – A & Z Exports International and Mr Stephen Sultana, Head of International Business Development – Simonds Farsons Cisk plc.

Malta’s award-winning, alcohol-free lager Cisk 0.0 produced by Simonds Farsons Cisk plc has been launched in India in association with A & Z Exports International, the importation-distribution partner for Cisk 0.0 in India. The first in a series of product launch events in India was held recently with the first two held last week in the cities of Delhi and Jalandhar.

A number of shipments are planned over the next few months, and the company together with its partners in India will be in a better position to assess the full market potential once the product has been on the market for some time.

Cisk 0.0 is the most recent addition to the Cisk brand portfolio, having been launched in April last year. Just a few months later, Cisk 0.0 was awarded a Gold medal at the International Brewing and Cider Awards 2021. Moreover, Cisk 0.0 was also named overall Trophy winner of the Gold winners of the three classes of the same category, that included zero alcohol, low alcohol and ultra-low alcohol.

Mr. Michael Farrugia, Executive Director – Simonds Farsons Cisk plc, stated that “this is a promising start to the Cisk 0.0 launch campaign in India and based on the feedback received so far from both consumers and distributors, the prospects appear to be encouraging. Having said this, it is still early days and the next 12 to 18 months will determine whether the company’s market entry strategy proves to be successful. However, based on the initial response, we are cautiously optimistic and look forward to this new export challenge within a hitherto untapped market.”